Stressing its commitment to making everyone feel welcome regardless of athletic ability, national gym franchise Planet Fitness instituted a new policy Thursday that bans proper form. “We don’t want new gym-goers to feel intimidated by people doing squats correctly, so from now on, members will be penalized when they lift with their legs instead of their backs,” said Planet Fitness spokesperson Jim Kaplan, explaining that the gym chain’s trademark “lunk alarm” would sound for the first two offenses of appropriate posture, while a third instance of safe technique would result in a permanent ban from the club.
Ultimately, she spent 20 hours redoing the copy from scratch — and with her $100-per-hour rate, that meant her client was shelling out $2,000 for copy that likely would have ended up being far cheaper had a human just written it in the first place.
