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brands usually try to choose transliterated names that have nice poetic connotations, like Google…

uovoc:

brands usually try to choose transliterated names that have nice poetic connotations, like Google (??/guge/“valley song”), but not all brands will bother to come up with a transliteration, so they get auto-assigned one by The Public, which doesn’t care about PR and also has a sense of humor, and thus the official unofficial names include:

  • Trader Joe’s – ???/quede jiu/“rotten uncle”
  • Whole Foods – ???/hou fuzi/“monkey father and son”
  • Costco – ???/kousikou/“stingy as hell”